Podcast Guest Press Kit & One-Sheet Template

A press kit makes podcast booking faster on both sides. Hosts use a podcast press kit to invite guests professionally, and guests use a one-sheet to show hosts why they are worth booking. Both answer the same question in a single page: “Is this a good fit?”

Below you will find what to include, plus copy-ready templates for a host press kit and a guest one-sheet.

Part 1: The host press kit for inviting guests

When you invite a guest, especially a busy or well-known one, a short press kit for your show removes uncertainty. It tells them who listens, what the format is and what to expect, so they can say yes without a long email exchange.

What to include in a podcast press kit

• Show name, logo and one-line description.
• Who listens: a clear audience description. Share real, current numbers only if you are comfortable doing so; specific beats inflated.
• Format: interview length, solo or co-hosted, audio or video, remote or in-studio.
• Recent and notable guests with links to episodes.
• What guests get: show notes with links, social clips, promotion schedule.
• What you need from guests: bio, headshot, links, and a quick tech check.
• Where to listen and how to contact you.

Host press kit template

[Show name]: [one-line description, e.g. “A weekly podcast helping small agency owners grow without burning out.”]

Audience: [who they are, their roles, industries and goals]

Format: [length] minute interviews, recorded remotely on [platform], published [frequency]. Audio and video.

Recent guests: [Name, title: episode link] x 3

What you get as a guest: a dedicated show-notes page with your links, three short clips for your social channels, and promotion on our [channels].

What we need: a 50-word bio, a headshot, your links, and 10 minutes for a sound check before recording.

Listen: [links] | Contact: [email]

Send it as a one-page PDF or a simple web page, and link to it in your invitation instead of attaching large files. Pair it with our podcast guest outreach email templates.

Part 2: The podcast guest one-sheet

A podcast guest one-sheet is a single page that sells you as a guest. Hosts skim it in a minute to decide whether you fit their show.

What to include in a podcast guest one-sheet

• Name, title and a professional headshot.
• A short bio (about 50 words) that hosts can read out on air.
• Three to five talking points with working episode titles.
• Sample questions hosts can use.
• Credibility: past podcast appearances (with links), talks, publications and notable results. Keep every claim accurate and easy to verify.
• Audience fit: who benefits from hearing you.
• Contact details and links.

Podcast guest bio example

“Jane Doe is the founder of Example Co, where she helps small software companies hire their first salespeople. She has built and trained sales teams at three startups and writes a weekly newsletter on founder-led sales.”

Guest one-sheet template

[Name] | [Title, company] | [headshot]

Bio: [50 words]

Talking points:

1. [Episode title 1]: [one-line summary]
2. [Episode title 2]: [one-line summary]
3. [Episode title 3]: [one-line summary]

Sample questions: [3 to 5 questions]

As heard on: [episode links]

Best for audiences of: [roles, industries]

Contact: [email] | [website] | [LinkedIn]

Design tips for both

• Keep it to one page. Hosts and guests skim.
• Use a clean layout with plenty of white space and your brand colours.
• Make links clickable in the PDF.
• Update it every few months with new episodes and results.
• Host it online so you can share a link instead of an attachment.

Skip the PDF with a public profile

On Podzay, your profile and public link page work like a living press kit. Guests show their expertise, topics and links; hosts show their show details and requirements. Both sides can review each other, message directly and arrange interviews, so you spend less time sending attachments. For guests, our guide to optimizing your LinkedIn profile for podcasts covers the rest of your online presence.

Podzay is free for Founding Members. Create your profile.

FAQ: podcast press kits and one-sheets

What is a podcast one-sheet?

A single page that summarises a guest’s bio, talking points, credibility and contact details, so hosts can quickly decide whether to book them.

Do I need a press kit to invite podcast guests?

Not always, but it helps with busy or high-profile guests, because it answers their questions upfront and makes your show look professional.

Should I attach my one-sheet to a pitch?

Share a link instead of an attachment, especially in a first email. Links are lighter and less likely to be filtered as spam.

How often should I update my one-sheet?

Every few months, or whenever you have new episodes, results or topics to add.