How to Find Podcasts to Be a Guest On

Appearing as a guest on podcasts is an excellent way to share your expertise, expand your audience, and build your personal brand. However, identifying the right podcasts to feature on can be challenging. This guide provides actionable strategies to help you discover suitable podcasts for guest appearances.

Define Your Goals and Audience

Before seeking podcast opportunities, clarify your objectives:

• Identify Your Target Audience: Determine who you want to reach—consider demographics, interests, and industry.
• Set Clear Goals: Are you aiming to promote a product, share knowledge, or build authority in a niche?

Understanding your goals will help you select podcasts that align with your message and audience.

Utilize Podcast Directories and Platforms

Several platforms can assist in finding podcasts that match your criteria:

1. Podzay

Podzay offers AI-powered matchmaking between podcasters and potential guests. By creating a detailed profile, you can be matched with podcasts that align with your expertise and availability.

2. Podcast Directories

Explore directories like Apple Podcasts, Spotify, and Google Podcasts. Use keywords related to your niche to find relevant shows.

3. PodcastGuests.com

This platform connects podcasters with potential guests. By signing up, you can receive invitations to appear on podcasts seeking experts in your field.

Leverage Social Media and Online Communities

Social media platforms and online communities are valuable resources:

• LinkedIn: Join groups related to podcasting and your industry. Engage with posts and share your interest in being a podcast guest.
• Facebook Groups: Groups like “Podcast Guest Collaboration Community” are dedicated to connecting hosts and guests.
• Reddit: Subreddits such as r/podcasting often have threads where podcasters seek guests.

Engaging in these communities can lead to guest opportunities and valuable connections.

Craft a Compelling Pitch

When reaching out to podcast hosts:

• Personalize Your Message: Reference specific episodes or topics from their podcast.
• Highlight Your Value: Explain how your expertise will benefit their audience.
• Provide Supporting Materials: Include links to previous interviews, your website, or relevant work.

A well-crafted pitch increases the likelihood of securing a guest spot.

Track Your Outreach Efforts

Maintain a record of your outreach:

• Spreadsheet Tracking: Document the podcasts you’ve contacted, dates, and responses.
• Follow-Up: If you haven’t received a response after a week or two, send a polite follow-up message.

Organizing your outreach ensures you stay on top of potential opportunities.

Final Thoughts

Finding the right podcasts to be a guest on requires a strategic approach. By defining your goals, utilizing various platforms, engaging with online communities, crafting personalized pitches, and tracking your efforts, you can increase your chances of securing meaningful podcast guest appearances.

Ready to take the next step? Explore Podzay’s AI-powered platform to connect with podcast hosts seeking guests like you.