Business Podcasts Looking for Guests: Where to Find Them & How to Pitch

Business podcasts with guests are one of the best channels for founders, consultants and experts to reach decision-makers. Listeners tune in to learn, they listen for long stretches, and they often look up guests after an episode. The challenge is finding business podcasts looking for guests that actually fit your expertise, then pitching them well.

This guide shows where to find them, how to judge whether a show is worth your time, and how to pitch business hosts so they say yes.

Types of business podcasts that regularly host guests

“Business” covers a lot of ground. Narrowing to the right sub-niche makes your search faster and your pitch sharper.

• Founder and startup interviews: origin stories, fundraising, early hiring and lessons learned.
• Sales and marketing shows: tactics, channels, case studies and tools.
• Leadership and management: culture, hiring, remote teams and decision-making.
• Industry-specific shows: SaaS, ecommerce, real estate, finance, healthcare, manufacturing and more.
• Small business and solopreneur shows: practical operations, pricing and growth.
• Local business podcasts: city or regional shows that feature local founders and professionals.

Smaller, niche shows are often easier to get on and can be more valuable than large general ones, because the audience is exactly the one you want to reach.

Where to find business podcasts looking for guests

1. Podcast apps and directories

Search Apple Podcasts or Spotify for your topic plus words like “interview”, “founders” or “conversations”. Open recent episodes: if most feature a guest, the show books guests regularly.

2. Search engines

Search phrases like “[your topic] podcast guest”, “[industry] podcast interview” or “[topic] podcast apply to be a guest”. Many shows have a guest application page.

3. Where your peers have appeared

Look up people in your field and find the podcasts they have been on. If a show interviewed someone with similar expertise, it is likely open to someone like you, with a new angle.

4. LinkedIn and communities

Business hosts often post when they are looking for guests. Follow hosts in your niche, and join industry communities where hosts share guest requests.

5. Podcast matching platforms

Matching platforms connect guests with shows whose topics and audience fit. Instead of searching broadly, you review suggested podcasts. Our guide on how to find podcasts to be a guest on compares these methods in more detail.

How to tell if a business podcast is worth pitching

1. Audience fit: do the listeners match the people you want to reach?
2. Consistency: has the show published recently and regularly?
3. Guest quality: are past guests credible people in your field?
4. Format: interview length, solo or co-hosted, video or audio only.
5. Engagement: reviews, comments, social shares and how the host promotes episodes.

Avoid judging only by size. A focused show with a few thousand engaged listeners in your exact market can be worth more than a big general one.

How to pitch a business podcast

Business hosts get many pitches. Stand out by making the value for their listeners obvious:

• Reference a specific episode and explain what your angle adds.
• Offer a clear topic with a working title, such as “How we cut customer churn in half without discounts”.
• Bring proof: a result, a framework or a story only you can tell. Keep claims accurate and verifiable.
• Promise practical takeaways, not a sales pitch for your company.
• Keep it short and include a link to a past talk or episode.

For full pitch structure and follow-ups, read how to pitch and get booked on podcasts as a guest.

Make the most of each business podcast appearance

• Prepare two or three stories with clear lessons.
• Offer one useful resource, such as a checklist or template, instead of a hard sell.
• Share the episode with your network and tag the host.
• Add the appearance to your LinkedIn Featured section and website.
• Follow up with the host to thank them and offer to help promote it.

Our guide to earning income from podcast guest appearances covers turning interviews into leads.

Find business podcasts that fit you on Podzay

On Podzay, you share your expertise, the topics you want to discuss and the audience you hope to reach. Podzay suggests podcasts whose category, topics and requirements align with what you offer, and you can contact hosts directly to discuss the episode.

Podzay is free for Founding Members. Create your guest profile and see which business podcasts match you.

FAQ: business podcasts with guests

How do I find business podcasts that accept guests?

Search podcast apps for your topic and check whether recent episodes feature guests, look for “be a guest” pages, see where peers have appeared, and use a matching platform to get suggestions.

Do business podcasts pay guests?

Usually not. Guests appear for exposure, credibility and relationships. See do podcast guests get paid for the details.

Is it better to pitch small or large business podcasts?

Start with small and mid-sized shows in your niche. They are easier to book, the audience is more targeted, and each appearance strengthens your pitch for larger shows.

What should I talk about on a business podcast?

Pick one specific problem your audience has and share how you solved it, with real examples and practical steps listeners can use.